The trailer for the new Ali G movie starring Sacha Baron Cohen has been released.

Actor Sacha Baron Cohen has returned to the role of fictional British journalist and rapper Ali G in the first trailer for the comedy "Ali G: Who Iz I?". The new film combines a staged plot with practical jokes and interviews with real people. The film will be released abroad on October 23. This was reported by Variety magazine on August 25.

What was shown in the trailer of the new film about Ali G

In the story, Ali Ji learns that his longtime sweetheart Julie is eight months pregnant. The need to support his family forces the hero to leave the British Staines and go to the USA, where he hopes to regain his lost fame. However, an attempt to resume his career leads him to opponents who threaten Ali and his unborn child.

Julie is played by British actress and comedian Morgana Robinson in the new film. In the 2002 film Ali G in Parliament, this character was played by Kelly Bright. Amazon MGM Studios has not yet revealed the names of the other actors involved in the production of the sequel.

In the trailer, Ali G tries to figure out how the world has changed during his absence. The hero talks about the pandemic, international conflicts, social media and modern popular culture, and also jokes about the popularity of Ed Sheeran. The presented footage shows that the creators retained the provocative humor and intentionally illiterate speech of the character.

Why was the new film shot as a pseudo-documentary

"Ali G: Who Iz I?" combines a game comedy with real interviews, the participants of which do not always realize that they are talking to a fictional character. Cohen had previously used this technique in programs about Ali G, and then developed it in the films Borat and Bruno.

In the trailer, Ali G communicates with the military, representatives of show business and other interlocutors, involving them in absurd situations. One of the episodes is built around a meeting with retired American General Stuart Rodehiver. Some scenes were shot without pre-written lines.

The production of the painting was kept secret. The first reports of the character's return came after Cohen was spotted filming as Ali G in Oxfordshire. In July 2026, it became known that work on the film had been completed, but its title and plot had not yet been revealed at that time.

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Who is Ali Ji and how did this character come about?

Ali G first appeared on British television in 1998 in the Channel 4 satirical program "The 11 O'clock Show". The character presented himself as the "voice of youth", used fictional street jargon and asked deliberately ridiculous questions to politicians, scientists and public figures.

The comic effect was based on the contrast between the hero's complete ignorance and the seriousness of his interlocutors. Ali Ji often forced interview participants to answer absurd questions in detail or to agree with obviously incorrect statements. The program helped make Cohen famous in the UK and became one of the first platforms for his provocative comedy.

In 2000, the character received his own program, the Da Ali G Show. In various issues, Cohen talked to politicians, diplomats, professors, writers, and representatives of the entertainment industry. Many interlocutors considered Ali Ji to be a real youth television presenter.

One of the most famous interviews was a conversation with the future US President Donald Trump, whom Ali Ji tried to interest in an unusual invention. Cohen also spoke with former UN Secretary General Boutros Boutros-Ghali and other prominent political figures.

What was the movie "Ali G in Parliament" about?

The first feature film about the character was released in 2002. In the comedy "Ali G in Parliament," the hero opposed the closure of a local youth center, accidentally became involved in a political conspiracy and eventually became a member of the British Parliament.

Michael Gambon, Charles Dance, Martin Freeman, Rona Mitra and Kelly Bright starred in the film together with Cohen. The director was Mark Mylod, who later worked on the TV series "Heirs" and "Game of Thrones".

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The comedy's worldwide collections amounted to about $23.3 million, according to data from Box Office Mojo. The film was shown only to a limited extent in the USA, so it gained major popularity in the UK and other European countries.

After "Ali G in Parliament," Cohen focused on other characters from the "Da Ali G Show." In 2006, "Borat" was released, and in 2009, "Bruno". In 2007, the actor announced that he was abandoning the images of Ali G and Borat: the characters became so recognizable that it became more and more difficult to play the unsuspecting interlocutors.

Cohen did not completely break up with Ali G Cohen. He returned to the character for individual appearances and in 2021 confirmed the resumption of work with the character. Therefore, the new project will be the first feature film about Ali G in 24 years, but not the first appearance of the hero after 2002.

Who made the new Ali G movie?

Sacha Baron Cohen not only played the main role, but also acted as a screenwriter, producer and director of the film. "Ali G: Who Iz I?" became his feature directorial debut.

Previously, Cohen participated in the creation of scripts for his comedies, but trusted other directors to direct. He was nominated for an Oscar for the screenplays for two films about Borat. The actor received another nomination for his role as activist Abby Hoffman in the historical drama "The Trial of the Chicago Seven."

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