Experts reported a slowdown in the growth of interest in new cars in Russia
In the third quarter of 2026, user interest in new cars continued to increase, but the growth rate slowed down. In the first quarter, cars were viewed 43.4% more actively than in the same period last year, while in July —September the increase was 8.5%. This was reported to Izvestia on October 14 by Avito Auto experts based on the results of data analysis on the platform.
As for the structure of the supply, the share of Russian-made cars increased from 31% to 44% over the year, while the share of Chinese-made cars decreased from 57% to 45%.
Experts called the growing interest in hybrid cars another notable trend. From January to September 2026, they were considered twice as actively as in the same period last year, and in the first half of the year, demand for hybrids increased by 40% year-on-year. In Moscow in September, ads for the sale of new hybrid cars accounted for every fifth contact with sellers — 25% more than a year earlier.
Another change is the marked increase in interest in cars in higher price segments. In September, the share of cars worth 3 to 5 million rubles in the total number of contacts with sellers increased by 7.5 percentage points year—on-year, and cars for 5-8 million rubles - by 3.6 percentage points. In the first nine months of 2026, interest in these segments increased by 56% and 81%, respectively.
The share of those who consider both new cars and used cars has also increased by 14 percentage points. Users are increasingly comparing both markets to find the right option, taking into account the budget and characteristics of the car, analysts said.
Earlier in the day, it was reported that four groups of manufacturers account for 72% of the Russian new car market. In general, in January – September, Russian brands, including new brands, occupied 41.5% of the market, ahead of Chinese brands with a share of 40%.
Переведено сервисом «Яндекс Переводчик»
