ATOR named the average check for a winter vacation in Sochi for one

The cost of one person's vacation at the Sochi ski resort in the upcoming season will average 85-95 thousand rubles. This was announced on October 13 by Sergey Romashkin, Vice President of the Association of Tour Operators of Russia (ATOR) for domestic tourism.

"The average check this year is about 85-95 thousand rubles per person for 5-6 days in the mountains, including accommodation, ski pass and flight. New Year's dates and the beginning of January are 20-25% more expensive," he told TASS.

According to the expert, Russian ski resorts may be a more affordable option compared to foreign destinations. He noted that only a flight to some foreign resorts can cost 40-50 thousand rubles, not including the cost of accommodation and skiing.

The reservation is strong: how Russian tourists' plans, routes, and habits change

Premium holidays within the country are gaining popularity, and foreign tours are becoming more spontaneous.

The upcoming New Year holidays will last 11 days in Russia — from December 31, 2026 to January 10, 2027. Last holidays were a day longer, but in 2027 January 8th falls on a Friday, and the holiday period will end on Sunday, January 10th. Despite the reduction in the continuous rest period in 2027, the total number of days off and holidays in January will remain at the level of 2026.