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The film "Twilight" became the leader of Russian distribution 18 years after its release.

The Cinema Foundation has recorded record fees for the re-rental of the film "Twilight"
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Photo: IZVESTIA/Dmitry Korotaev
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For the first time in the history of the Russian film distribution, the monthly collection rating was topped not by a new premiere, but by a picture from previous years. The leader of September 2026 was the film "Twilight", the original release of which took place in 2008, according to the publication AiF Kaliningrad.

According to the Unified Automated Information System (UAIS) of the Cinema Foundation, the film returned to the big screens on Thursday, September 17. In less than a month, the repeat rental brought 340 million rubles. As The Blueprint notes, this is the first time in the history of the official statistics of the EAEU, conducted since 2015, when the leader of the month was the re-rental of an old tape, and not a novelty. The distribution of the film is handled by the company "Cinema.Art.Pro".

This result allowed Twilight to get ahead of the current September premieres. According to AiF Kaliningrad, the fairy tale "How Ivan got into a fairy tale" collected 295.5 million rubles, and the Ninth Planet project — 182.7 million rubles. The excitement around the return of the vampire saga was evident from the very first days: on the first day of screenings alone, taking into account presales, fees exceeded 103 million rubles, and for the debut weekend amounted to 164 million rubles, according to the Cybersport.Metaratings portal.

The main audience of the film was young people. According to the "Moviegoer" tracking data provided by Cybersport.Metaratings, almost 50% of the audience were people between the ages of 18 and 24. About 25% of the visits were in the under-34 category, and 20% of the audience were teenagers.

Social networks played a significant role in popularizing the re—release - 36% of viewers learned about the film's return to the screens from them. Another 29% came to the cinemas on the recommendation of friends. At the same time, 38% of respondents confirmed that the main reason for buying a ticket was a feeling of nostalgia, and almost half of the respondents noted that watching the tape improved their mood. Experts, whose opinion is cited by The Blueprint, attribute the success of the film not only to nostalgic feelings and the popularity of memes on social networks, but also to the shortage of major premieres on the market.

The success of the first part of the saga will be the beginning of a large-scale return of the franchise to Russian screens. According to AiF Kaliningrad, the rest of the series has already been scheduled for distribution. The film "New Moon" will be released in theaters on October 8, "Eclipse" on November 5, and the first part of the finale "Dawn. Part I" is expected on December 10, 2026. The marathon of screenings will end on February 11, 2027 with the release of the film "Dawn. Part II".

Earlier, as RBC reported, Twilight showed high recognition rates even at the stage of announcing the re-release, which confirmed the audience's willingness to return the iconic franchises of previous years against the background of the transformation of the domestic film market.

Переведено сервисом «Яндекс Переводчик»

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