VK users will immerse themselves in the art of ballet in video format

From October 28 to November 2, viewers will enjoy broadcasts of productions and rehearsals, as well as thematic content ranging from costume creation stories to ballet classes and performance screenings. More than 40 theaters have joined the project dedicated to World Ballet Day.

The Ballet Culture project will unite fans of this art form in VKontakte communities, in the topic "Culture" in OK and the channels of theaters and artists in MAX. All materials will be combined with the hashtag #arbaleta2026 and published on the VK Culture channel in VK Videos.

The channel of the international ballet festival DANCE OPEN on VK Video will host the online premiere of a Gala concert with the participation of artists from the Mariinsky and Bolshoi Theaters, the Ballet Theater. Leonid Yakobson and international participants. The community of the Mariinsky Theater on VKontakte will host a screening of the play "Romeo and Juliet", the Ballet Theater of N. Kasatkina and V. Vasilev will show the ballet "The Firebird", and the State Television and Radio Fund will present TV versions of performances and themed films.

In VK Clips, theaters will present exclusive materials — fragments of performances and interviews of artists, behind-the-scenes rehearsals and preparations for performances. The audience will find thematic publications from the Mikhailovsky Theater, the Chelyabinsk Opera and Ballet Theater, the F. I. Chaliapin Musical Theater and other organizations. The Chekhov Moscow Art Theater will show VKontakte users video clips of performances, the Leonid Yakobson Ballet Theater will show VK Clips from "Sleeping Beauty" and "The Nutcracker," and the Nizhny Novgorod Opera and Ballet Theater will show performances by artists of works by Alexander Pushkin and fragments of the ballet Swan Lake.

"Ballet is an art that unites generations, preserving classical traditions and adding modern trends relevant to young people. The online format blurs boundaries, making culture accessible to everyone regardless of city, age and experience. Ballet Culture provides an opportunity to touch the beautiful where it is convenient for the viewer, and to feel that art is really accessible to everyone," said Dmitry Uvarov, Director of Strategic Partnership at VK.

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On the same day, VK announced that by the end of the third quarter of 2026, its revenue increased by 21% and amounted to 47 billion rubles. EBITDA for July–September increased by 22%, amounting to 6.2 billion rubles. Revenues from online advertising increased by 18%, to 28.2 billion rubles, including from large advertisers — by 29%, to 18 billion rubles. In nine months, VK's revenue reached 128 billion rubles, an increase of 15% year-on-year.